EDGEucational Forum:: The Art of Fundraising

We all have to ask for money now and then.  As you have progressed in your career, you probably have moved from calling dad to help pay for tuition onto raising money for your favorite charity or professional organization.  No matter what the case, asking for money is always difficult -- there is a definite art to it!

Come to the “Art of Fundraising” and listen to Pam Williams and Roy Kinji from the Sacramento Zoo, and Susan Harris from the Sacramento Metro Chamber, discuss how to raise money and overcome some of the obstacles you might face, including:

- Who do I ask?
- How do I make a cold call?
- How do I develop relationships with donors?
- How do I retain repeat donors and sponsors?
- Is there a right way and a wrong way to ask for money?
- Does the time of year make a difference?

MEET THE SPEAKERS:
Pam Williams: Director of Development, Sacramento Zoo
Pam joined the Zoo in 2008, moving to Sacramento from Marin County where she was development director for a local nonprofit. She has 30 years of experience in nonprofit development and fundraising, and enjoys working with animal-related organizations. Pam manages daily operations of fundraising efforts, allocates resources, and assists the board of directors in strategic planning. Pam focuses on locating sources of funding, approaching suitable funders, and soliciting major donors for campaigns. She spends a significant amount of time meeting with donors. Pam plays a key role in the successes of the organization, building upon and creating key relationships to expand the Zoo’s funding bases.

Roy Kinji: Marketing & Community Relations Director, Sacramento Zoo
Mr. Kinji has been with the Sacramento Zoo since 2008. Previous to that, he was involved with the Zoo for over 20 years as Promotions Director for Comcast Ad Sales, The Eagle Radio station, Mix 96 and KSFM radio. Roy is a native Sacramentan and 5 generations of his family have visited the Sacramento Zoo.